If you are a small business with a website that is not mobile friendly, you are mostly likely turning customers away. As each day passes, more people are using their mobile devices to access information on the web. If your small business website is not smartphone and tablet friendly — meaning content is easy to read and access on a smaller screen — then, your customers (and potential new customers) may be at your competitor’s site already.
In order to have a truly mobile-friendly website, you will want to keep these 3 simple rules in mind:
1. Place the most important information at the top of the page in plain text. This can include your firm’s name and contact information.
2. Don’t include Flash-based videos on your mobile site as it is possible they may only appear as a black box on the screen, because many mobile devices do not support Flash.
3. No cluttered pages. “Easy to read on a small screen” is the goal.