I have worked with Amelia Painter for over nine (9) years. As president of the Iowa Bed and Breakfast Innkeepers Association (IBBIA) I work very closely with her. She spearheaded publishing several association cookbooks. She also designed and manages the Association website which is highly regarded. IBBIA was also a contact for her as she worked on her book on Innkeeping, which has become one of the Innkeeper’s bibles.
Amelia is amazing to work with. Her work ethic is second to none. She is very prompt and is exceptionally creative. She usually produces way beyond expectations. Often she posts notes and messages to IBBIA members that aides them in marketing their B&Bs better and helps them stay on top of industry trends. Her voice has become very important in the Bed and Breakfast Industry.
She is an excellent writer and these skills have been utilized in nearly everything IBBIA has published and has sent out to its members. She is able to take a topic and make it interesting and understandable, even when she is writing about technology.
I personally think that Amelia is responsible for much of my success in marketing my own bed and breakfast business, the Garden & Galley Bed and Breakfast. Her advice and her design of my website has been invaluable to my B&B ans to me.
Esther and her beloved Sam, who passed away after many faithful years of greeting and entertaining B&B guests.
Esther Kauffeld-Hoffa, is the Innkeeper at the Garden & Galley Bed and Breakfast located at 1321 South Jefferson Way in Indianola, Iowa, and she has served as President of the Iowa Breakfast and Breakfast Innkeepers Association since 2008.
Visit the Garden & Galley online at http://www.gardenandgalley.com or call Esther at (515)-961-7749 for additional comments about Amelia Painter or the Iowa Bed and Breakfasts Innkeepers Association.
Google+ is huge for social media and the search engine marketing world. With the 1.116 billion accounts and 540 million monthly active users, the social network is in line to surpass Facebook and become the most widely used social network in the world.
With a clean interface, Google+ features include Hangout and Communities. And, since it is a Google product, the search integration is superior. Google Plus is the place to be if you want your business to be ahead of the marketing arena.
Learn more about Social Media today here: http://socialmediatoday.com
If I had a quarter for every time I’ve urged an innkeeper to connect a WordPress blog to their website, and then post on it regularly, I think I’d be included in the Forbes magazine annual list of the 400 richest people in America this year.
Just this morning I received an e-mail from yet another client asking, “How in the world will I find time to create posts on my blog, on top of everything else that must be done for the B&B?”
So, guess it is time, once again, to share a few tips. The first tip is all about time. It is my opinion that most innkeepers can easily find 30 minutes a day to post new items on their blog, if they are motivated to do so.
Practically every innkeeper running a successful business in our digital age must check their email daily for inquiries about reservations and new reservations, so why not make it part of the routine to create a blog post immediately after checking e-mail? Sounds simple, right? YES, it really is just that simple.
Don’t Waste Time
- It is easy to loose yourself, and your time, web surfing. Don’t fall victim to this time-waster. Use your computer as tool, not an excuse to waste your time away.
- Take advantage of WordPress plug-ins that push your message to several of your social media accounts at once. Jetpack is a very stable and popular plug-in you can investigate and consider using. It is a GREAT time-saver.
Keep A List Of Ideas
- Most innkeepers carry a notepad of some sort on their person most of the time. Start a written, or digital, list of ideas or topics you’d like to post about.
- Organize your writing as you post. Bullet lists like I am creating here make it easy for your readers to quickly take in information.
- Keep your posts short. I try to keep mine between 400-500 words or less — often it is much less.
- Be concise and make every word count!
Use the WordPress Draft Function
- If you start a post and suddenly find yourself stuck for words, don’t worry! Simply click on the “Save Draft” button and leave it for now. You can come back later, and finish the post, then publish it.
- It is also nice to save a draft and return with an image to include.
- You can begin one or more drafts at a time, getting ideas that easily flow into your posting system quickly. Flush them out later.
These are just a few of my tips. If you have a couple of your own, please feel free to submit them here. Who knows your tips may end-up in my next book with a complimentary plug for your B&B.
~ September 5th 2013 – TotalWebDesigner.com has been selected for the 2013 Iowa Excellence Award amongst all its peers and competitors by the Small Business Institute for Excellence in Commerce (SBIEC).
Each year the SBIEC conducts business surveys and industry research to identify companies that have achieved demonstrable success in their local business environment and industry category. They are recognized as having enhanced the commitment and contribution of small businesses through service to their customers and community. Small businesses of this caliber enhance the consumer driven stature that Iowa is renowned for.
TotalWebDesigner.com has consistently demonstrated a high regard for upholding business ethics and company values which is a trait seldom found in its industry. This recognition by SBIEC marks a significant achievement as an emerging leader within various competitors and is setting benchmarks that the industry should follow.
As part of the industry research and business surveys, various sources of information were gathered and analyzed to choose the selected companies in each category. This research is part of an exhaustive process that encapsulates a year long immersion in the business climate of Iowa.
The SBIEC is a leading authority on researching, evaluating and recognizing companies across a wide spectrum of industries that meet its stringent standards of excellence. It has spearheaded the idea of independent enterprise and entrepreneurial growth allowing businesses of all sizes to be recognized locally and encouraged globally.
**Award Reference # 7122605372
I met Shirley about 6 years ago at the Iowa Bed and Breakfast Innkeepers Association’s annual conference held in Ames, Iowa. This year, she celebrates her 80th birthday and continues to enjoy her role as a successful innkeeper.
I was amazed when I initially met her. She boldly walked up to me, as I was greeting the attendees of my first workshop of the conference, and introduced herself. She let me know quickly that she was brand new and that most her friends thought she was crazy to attempt the undertaking and learning curve to become an innkeeper, but she wanted me to know that she was ready for the challenge and would appreciate all the tips I could give her.
Her age and lack of experience with the Internet was against her, but she had no intention of letting either stop her from achieving her goal to operate a bed and breakfast at her two-bedroom cabin overlooking the Iowa River in Iowa Falls, Iowa.
This last week has been enjoyable as I’ve once again working with Shirley to edit and upgrade her existing website. We had a fun conversation to jump-start the project. We shared news and caught-up each other up with changes in each of our respective lives. She remains upbeat and busy booking her B&B as far out as the 4th of July week of 2014. And, it was simply thrilling to chat with a very internet savvy innkeeper that once sat in one of my beginning classes with an extreme desire to learn exactly how to use the web to market her very unique cabin!
Shirley and I both invite you to visiting the new integrated section of her website that is powered by WordPress.
Just click here.