WordCamp 2015 here we come

Amelia Painter is headed to WordCamp!

WordCamps are informal, community-organized events that are put together by WordPress users and professional. Everyone from casual users to core developers participate, share ideas, and get to know each other.  WordCamps are held all around the world each year.   According to a January 2015 Web Technology Survey, “WordPress was used by more than 23.3% of the top 10 million websites as of January 2015.”

WordPress has gained popularity with professional web developers because it enhances websites in a variety of important ways: the client and the developer save money, clients can take control over their own sites (add/edit/remove content), it is easy to incorporate advanced functionality (e-commerce, mapping, user submitted content, etc.) and, most importantly, the completed website gets better search results.

Painter will be attending the Orange County WordCamp being held this year in Costa Mesa, CA. She is looking forward to attending two full days of lectures, live demos, Q&A sessions, and specialized web development workshops. It will also be an enjoyable way to meet other professionals that specialize in developing WordPress websites.

wcoc2015-badge-attendee

Don’t Turn Customers Away, Go Mobile Today!

If you are a small business with a website that is not mobile friendly, you are mostly likely turning customers away. As each day passes, more people are using their mobile devices to access information on the web. If your small business website is not smartphone and tablet friendly — meaning content is easy to read and access on a smaller screen — then, your customers (and potential new customers) may be at your competitor’s site already.

In order to have a truly mobile-friendly website, you will want to keep these 3 simple rules in mind:

1. Place the most important information at the top of the page in plain text. This can include your firm’s name and contact information.

2. Don’t include Flash-based videos on your mobile site as it is possible they may only appear as a black box on the screen, because many mobile devices do not support Flash.

3. No cluttered pages. “Easy to read on a small screen” is the goal.

Small Businesses Losing Out with Smartphone Users

A recent Pew study found that 55 percent of U.S. adults use their mobile phone to go online, but according to research done by both Google and their mobile partner DudaMobile, less than 10% of small businesses currently have a mobile site.

So why are small business owners reluctant to create a mobile website?  According to a report released today by the Center for an Urban Future (CUF) in New York, age may have something to do with it.  The CUF reports that the older the business owner, the less likely his or her New York business will have a Web presence at all, much less a mobile-friendly website.

It is more important than ever for small businesses to embrace mobile technology if they are to remain competitive. We are in a digital age and adopting technology tools will help level the playing field for small businesses.

At TotalWebDesigner.com, shrinking of web page sizes and fitting them into various resolutions for mobile viewing is the most sought after trend of 2012.  For details about making your website mobile-friendly, contact Amelia Painter at (712) 260-5372.

Is your website mobile-friendly?

 

 

Adding TripAdvisor Traveler Reviews to Your Facebook Business Page

Innkeepers have their hands full pampering and taking care of their guests’ needs — especially during the peak months when tourism in their area of the country is at it’s highest point.  So, taking the time to learn how to use any type of new technology is usually out of the question.

TripAdvisor to the rescue.  The Tech staff at TripAdvisor has put together an easy to follow guide so even the busiest innkeeper can have their guest reviews automatically flow from the TripAdvisor website on to their business page on Facebook.

Just print out the document first.  Then, slowly follow the step-by-step instructions, knowing that it may be necessary to re-read a few sentences or look-up a couple of words that are new to you.  (Wikipedia is recommended for the task.)

Here is the link to the instructions: http://cdn.tripadvisor.com/pdfs/email/HTG_Facebook_USEnglish.pdf

 

On Writing Web Copy

As a writer I am always interacting with other writers. One of the writer’s that I follow — via her blog — is Laura Hale Brockway. Recently she wrote a post that I shared with a number of my web design clients — the ones that blog often. The post is titled “8 Useful Insights for Writing Irresistible Web Copy.” Give it a read here, I know you’ll find one or more pearls of wisdom in it.