Every B&B Innkeeper Needs to Blog

Amelia Painter, Author

If I had a quarter for every time I’ve urged an innkeeper to connect a WordPress blog to their website, and then post on it regularly, I think I’d be included in the Forbes magazine annual list of the 400 richest people in America this year.

Just this morning I received an e-mail from yet another client asking, “How in the world will I find time to create posts on my blog, on top of everything else that must be done for the B&B?”

So, guess it is time, once again, to share a few tips. The first tip is all about time. It is my opinion that most innkeepers can easily find 30 minutes a day to post new items on their blog, if they are motivated to do so.

Practically every innkeeper running a successful business in our digital age must check their email daily for inquiries about reservations and new reservations, so why not make it part of the routine to create a blog post immediately after checking e-mail? Sounds simple, right? YES, it really is just that simple.

Don’t Waste Time

  • It is easy to loose yourself, and your time, web surfing. Don’t fall victim to this time-waster.  Use your computer as tool, not an excuse to waste your time away.
  • Take advantage of WordPress plug-ins that push your message to several of your social media accounts at once. Jetpack is a very stable and popular plug-in you can investigate and consider using. It is a GREAT time-saver.

Keep A List Of Ideas

  • Most innkeepers carry a notepad of some sort on their person most of the time.  Start a written, or digital, list of ideas or topics you’d like to post about.
  • Organize your writing as you post.  Bullet lists like I am creating here make it easy for your readers to quickly take in information.
  • Keep your posts short.  I try to keep mine between 400-500 words or less — often it is much less.
  • Be concise and make every word count!

Use the WordPress Draft Function

  • If you start a post and suddenly find yourself stuck for words, don’t worry! Simply click on the “Save Draft” button and leave it for now.  You can come back later, and finish the post, then publish it.
  • It is also nice to save a draft and return with an image to include.
  • You can begin one or more drafts at a time, getting ideas that easily flow into your posting system quickly.  Flush them out later.

These are just a few of my tips.  If you have a couple of your own, please feel free to submit them here. Who knows your tips may end-up in my next book with a complimentary plug for your B&B.