Pinterest is a very popular social outlet, and extremely popular with women, but is it a good venue for your limited time investment? Let’s take a look at some facts.
1. Women prefer it over men and most female users tend to make more than $100,000 per year.
2. 50% of these women are between 25-45 years old. Half of them have kids. Bottomline, upper middle class, busy working moms.
3. Brands most followed on Pinterest tend to be retail in nature.
The focus of the successful brands on Pinterest is on lifestyle, not products. Brands like Whole Foods (http://pinterest.com/search/?q=whole+foods)have been successful on Pinterest, but not by posting to or about their own products. Instead, they promote a lifestyle that supports their brand.
Whole Foods post pins people in kitchens cooking and preparing great looking foods. Photos and links to their own products are in the mix, but don’t dominate.
Key ingredients for success on Pinterest?
a. Great photos (you’ve taken)
b. Good visual storytelling skills
c. Good eye for color and design
d. Love of fun design that emphasizes pictures
If you believe Pinterest is a good social venue for your B&B, here is a video tutorial to get you started: